Beauty Beyond Filters: How Gen Z is Redefining Makeup and Skin Positivity

Beauty Beyond Filters: How Gen Z is Redefining Makeup and Skin Positivity

India’s beauty playbook, for decades, has been nothing more than a manual of perfection with glass-like smooth skin, carved cheekbones and promises of a full coverage foundation having the abilities to magically turn you into something else entirely. Hide, polish, perfect was the motto, and billboards, magazine covers and campaigns all championed for the same […]