Launching a new product in the tech world is often glamorized as a simple formula: a brilliant idea, a team of smart inventors, and a pitch deck that excites investors. But the reality? It’s messier, more human, and far harder than most people realize. I say this not from theory but from experience. I’ve been part of product journeys that reached the finish line and others that didn’t, and those launches taught me more than any MBA ever could.
The brilliance of the product is only half the battle. The real challenge is ensuring that what you’re creating truly matters to people. It’s the difference between them saying, “Oh, this is cool,” and “This makes my life easier” or “This solves a problem I’ve been struggling with.” That’s where the magic happens, and it’s also where most products fall short.
I’ve seen great ideas fail because they focused too much on the technology and not enough on the people. I’ve seen products with a beautiful UI, backed by serious funding, go nowhere because they didn’t pause to ask the simple questions: “Who is this really for?” and “Do they actually want this?”
Today’s users are smart. They’ve seen it all. They want clarity, not noise. They care about privacy and about why your product exists. If your product doesn’t feel relevant to their lives, they’ll scroll past it, no matter how advanced the technology. The same goes for investors. The days of throwing money at “the next big thing” just because it sounds futuristic are fading fast. Now, they want evidence, feedback, and transparency—not just a vision.
I’ve also seen the magic that happens when you get it right. When a product comes from real, honest conversations instead of assumptions, it just feels different. Look at a success story like ChatGPT. It’s not just a great piece of tech; it works because it authentically understands what people need. It wasn’t built in isolation; it was created with empathy, by listening first.
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On the other hand, we all remember products like Google Glass. The technology was impressive, but the connection with the user just wasn’t there. It solved problems no one had, and in the end, that’s what made it forgettable.
So, what does it take to launch a meaningful tech product? It’s not about being the smartest person in the room. It’s about being the most curious, the most open, and the most willing to adapt. It’s about remembering that behind every download, every feature request, and every feedback form, there’s a human being.
If you can build something that resonates with them—not just impresses them—you’ve already won half the battle. That’s the kind of product I want to stand behind, and I believe it’s the kind of product the world needs more of.
