Some revolutions don’t roar — they bloom quietly, like a wildflower cracking through concrete.
For years, women were the “target audience” — boxed in as homemakers, beauty buyers, or emotional decision-makers. But now, the narrative has shifted. Women are no longer just consumers; we are creators, catalysts, and change-bringers. This is not a marketing trend. This is a movement. And it has a name — the Sheconomy.
What is the Sheconomy?
It’s more than a clever portmanteau. It’s the economic wave powered by women — as decision-makers, as innovators, as entrepreneurs, and yes, still as consumers who now hold the pen that writes the rules.
Globally, women drive over 70% of consumer purchasing decisions. We’re founding businesses faster than ever — in India alone, women-owned businesses grew by over 20% in the last 5 years. And yet, the world still markets to us like we’re clichés from the past.
Let me ask: How can you market to women if you don’t listen to their stories?
Why we started a magazine — not just for women, but by them
When Woman Times was launched, it wasn’t a business decision. It was a heart decision. We saw the invisible threads that stitched women together — not just our triumphs, but our tears, our unpaid labor, our quiet resilience.
We wanted to build a platform that gave women more than visibility — and a voice.
And we’ve seen the magic happen. The woman who never thought her homemade pickles could become a brand? She’s now shipping pan-India. The girl who was silenced in boardrooms? She’s now mentoring others on speaking up. The artist who once gave up her dreams? She’s now exhibiting internationally.
This is the Sheconomy. And it’s personal.
Why should brands care?
Because you can’t grow if you don’t evolve. And you can’t evolve if you don’t include women — not as footnotes, but as forewords.
If your brand isn’t working with women — as collaborators, content creators, founders, and storytellers — then your brand is behind.
This is not about ticking the diversity box. This is about tuning into a voice that has long been silenced — and finally giving it a microphone.
Also Read: WomanTimes Lifestyle Magazine – 6th Issue – June 2025
The road ahead?
The future of business won’t wear a power suit. It might wear a saree. Or jeans. Or a mother’s tired hands. It might speak English or Bengali or silence. But it will be powerful. And it will be hers.
As women rise — quietly, powerfully — the world is learning to listen.
And if you’re still unsure about the Sheconomy, just watch. We’re not asking for space anymore. We’re taking it — gracefully, fiercely, and together.
